In-Store Sampling Program: A Step-by-Step Plan for Brands
A step-by-step plan for an in-store sampling program: goals, retailer approval, store and time choice, food safety, Georgia tasting rules, staffing and tracking.
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Brand Activation Staffing: Roles, Headcount and Shifts
The roles a brand activation needs, a simple way to work out headcount from your busiest hour, and how to plan shifts, breaks and backup staff.
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In-Store Sampling Program: A Step-by-Step Plan for Brands
October 22, 2026